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Theos Theory
I Need to Shrink to Grow | One Year on YouTube
A solo creator named George Montañez, who runs the channel Theos Theory, hits his one year anniversary on YouTube with about 5,000 subscribers and freshly earned monetization, and uses the milestone to do something almost nobody does: he asks the people watching to unsubscribe. The pitch sounds like self sabotage and he knows it. The logic is cold YouTube mechanics wrapped in a warm mission statement.